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Why I Love First Citizens Bank: You know you’re a valued customer when…

02 Dec Posted by in Business | Comments

As a motivational speaker and comedian, I talk a lot about how to stand up and stick out in a crowded market. Today’s Stand Up and Stick Out Award goes to First Citizens Bank. With them, I know I’m a valued customer. Here’s how you know you’re a valued customer:

You know you’re a valued customer when your teller looks truly happy to see you. When she remembers that your kid loves Spiderman stickers.

You know you’re a valued customer when they give you top-shelf chocolates – even though you are a bottom-shelf customer.

You know you’re a valued customer when your bank representative calls you back right away, and doesn’t act irritated when you ask her another dumb question about your credit line.

You know you’re a valued customer when you’re invited to your bank teller’s annual Christmas party. At her house. With her close family and friends.

You know you’re a valued customer when you walk in and everybody smiles, waves, and yells your name – and your kid’s.

You know you’re a valued customer when someone steals your bank number, empties out your account, and your bank puts it back in – no questions asked.

You know you’re a valued customer when you are a no-name performer putting on a show at your local library on a cold dark Tuesday night, where not even your family and friends bother to show – and sitting there on the front two rows is the staff at your local bank.

You know you’re a valued customer when you really know how much they care not just about your business – but YOU – despite the fact that you are not their most valued customer.

You know you’re a valued customer when you realize you have no idea what benefits and services they offer, how good their rates are, or whether they are the best choice in town – but you don’t care – because it’s not policies and procedures that make you stay – it’s the people.

You know you’re a valued customer when your community bank is no longer your vendor, but your family.

First Citizens is my bank. They say they care about relationships. And they mean it.

Thank you First Citizens. For all you do to show me you care. It makes all the difference.

Today’s customer doesn’t want to be sold. They want a relationship  - long before the sale. What are you doing to cultivate those relationships? Are you still selling first and listening second? Pay attention to those relationships. It will be the difference in standing out and getting lost in the shuffle.

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